Rubicon Organics Job Board

Brand Manager, Lab Theory
Vancouver, British Columbia, Canada

Introduction

Reporting to the Marketing Director, the Brand Manager for Rubicon’s new cannabis concentrates brand, Lab Theory TM is a rare opportunity to take the lead in one of the fastest growing cannabis segments. You will be responsible for all aspects of building the brand – from creating data-driven consumer insights to annual brand planning and positioning. While working with the internal team and agencies to develop ground-breaking communications, you will ensure excellent execution, providing top notch data analysis and reporting.

You are someone who thrives in a fast-paced, ever-changing environment and have a proven track record of consumer-centric brand building. You feel comfortable with strategy and getting your hands dirty in execution. There isn’t a problem you aren’t willing to solve from a branding perspective.

Company

Rubicon Organics' mission is to grow the best cannabis on earth, for the earth.

Position

Purpose of the Brand Manager role:


  • Ensures continued progression of brand health through evolving brand positioning with consumer/shopper driven insights in mind
  • Leads the strategic annual brand planning cycle, ensuring strong executable plans are embedded across the company
  • Role models the mission, vision and values of Rubicon Organics and instilling passion for our brands company wide.


We are looking for an outstanding Brand Manager who wants to leave a tangible legacy:


  • Possesses an agile, hands on leadership style with a passion for consumer marketing
  • Has the ability to inspire and relate to all employees, from Marketing Assistant to CEO
  • Acts as a leader who wants to deliver a broad business impact, through both team participation and individual contribution


Responsibilities:


BRAND


  • Develops and implements brand activations brief from an aligned Annual Planning Cycle, to actively improve brand awareness, consideration and conversion
  • Collaborates with the innovation team and cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies.


DATA DRIVEN INSIGHT


  • Accountable for brand health and performance through monitoring and mitigating critical brand metrics including awareness, trial, penetration, brand equity measures, value/volume share, distribution, ROS, forecasting, price compliance, etc.
  • Monitors and reports on market trends, research outcomes and competitors’ effectiveness


COMMERCIAL


  • Has ownership of full brand P&L with an eye to drive strong GM% through COGS and Sales efficiencies
  • Partners with sales team to develop channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance


COMMUNICATION


  • Develops and oversees the execution of a data-influenced marketing strategies with a heavy focus on digital marketing channels
  • Measures and reports on performance of all marketing campaigns, assesses KPIs and ROI

Required Skills

  • 5+ years proven working experience in brand marketing in a consumer driven category
  • Proven ability to develop and implement consumer driven brand strategies
  • Data-driven thinking partnered with a creative mind
  • Solid verbal, written, and interpersonal communication skills and the ability to influence cross-functional teams
  • Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change
  • Degree in marketing or a related business field

Know someone who would be a perfect fit? Let them know!